Rouge One : A Star Wars Story (Edwards, 2016)

Plot:
Jyn Erso, a Rebellion soldier and criminal, is about to experience her biggest challenge yet when Mon Mothma sets her out on a mission to steal the plans for the Death Star. With help from the Rebels, a master swordsman, and non-allied forces, Jyn will be in for something bigger than she thinks.

Release date:

• USA - 10/12/2016 (Los Angeles, Premiere)
• UK - 16/12/2016

Director:

• Gareth Edwards

Producer:

• Simon Emanuel

Screenplay:

• Chris Weitz
• Tony Gilroy

Budget and Gross:

• Estimated budget= $200,000,000

• Gross= Opening Weekend Figures: $290.5 million between the 15th and 18th of December 2016.

Premiere: 

• The world premiere in Los Angeles on the 10th of december turned Hollywood Boulevard into a galaxy far, far away.  

• Five blocks of the boulevard   were shut down for the event, which boasted a tented red carpet and a life sized X wing . Onlookers stood on each side of the entrance to the carpet, with Imperial fans on one and rebels on the other.

Distribution:

• The distributor of the film is Walt Disney studios motion pictures.
• The initial release in Belgium on the 14th of December.
• The world premiere took place in Hollywood on the 10th December.

Pre- Production:

• The budget of Rogue One sums to $200,000,000.

•  The stars of the film are; Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen.

• The film is directed by Gareth Edwards and produced by Kathleen Kennedy, Alisson Shearmu and Simon Emanuel. 
  Production: 

• Filming began at Elstree Studios, Hertfordshire on August 8th 2015 using an Ultra Panavison 70 lenses with Arri Alexa 65 cameras.

• The production company is Lacasfilm. The locations used for production were Laamu Attol in the Maldives, Iceland, Jordan, London; Canary Wharf Tube Station.

Digital Marketing:

• Official Website: http://www.starwars.com/films/rogue-one
• When you first open up the website you are directed to the films page in which a brief description of the film and the official poster sit.
• The poster  shows the main characters of the film all in their costumes which represent their rebellion. It also includes the synergistic element; the gold Star Wars text which makes the films so recognizable to a wide and varied audience.
• The website and trailer as well as merchandise all contain the Star Wars logo/ Gold font . This is recognized on a global scale and therefore holds strong  association with all of the films. This in turn helps attract fans to pay and watch the film, creating a larger audience and ultimately producing a larger profit.
• This is crucial as Rouge one is the first stand alone Star Wars film of the franchise
• The use of dark and light in the poster could hint at the different sides / groups of people that are involved in the film, which links back to the infamous original Starwars trilogy.
• The release date  as the credits of director, producers, production company, distributors, etc , are also included at the bottom of the poster.
•  first and second trailer appears on the home page of the Star Wars website. The trailer shows the setting, aspects of the film, mainly fast paced action scenes which self explains the genre of the film if someone has never heard of Starwars before and ultimately entices the person watching to go to the cinema to see it.
• On the home page there are  interactive tabs which sit at the top of the page . There is a list of social media sites which Rogue One are advertising on, these are :Facebook, Tumblr, Twitter, Instagram, Google plus, YouTube. 
• As well as this the users of the website can explore News and Blogs , Videos, Events, Films, TV Shows, Games ( convergence side) and Apps, Community about starwars and the new film release. .
• The Synergistic elements include:
• Star Wars text
• classic Star Wars music
• Convergence:
• Games and Apps, Battlefront on PS4 and Xbox
• The Lego Star Wars Saga game
•  Lego have produced a range of toys
•  Angry Birds have also created games based around Rogue One.
• There are also TV series based on Star Wars  found on the official website.

film opening analysis:

21 Jumpstreet:

• The soundtrack helps tell the audience that the film is fast paced , and makes the film seem quite ambiguous.
• The pictures that flash up are all different and changing, it makes it hard to know which sort of genre the film is but as they all change quickly which compliments the music it appears to be some sort of action film. 
• Each picture that appears in the frames seem to be 'bad' or illegal which alludes to the idea that its a 'young' film as it includes sex, drugs, explosions, guns Etc usually associated with younger  people. 
• It displays the characters, directors, producers and credits the people who helped in the production of the film.

         

 I have learnt that film openings provide the audience with factual information about who took part    in the production of the film E.G. actors , director , producer, costume and makeup Etc.  Futhermore the music that is played is complimentary towards then images that appear on the screen, as well as highlighting what may happen in the film and the genre it is.

  In this film opening it does all of the above , As well as this it flashes on the screen the protagonist of the film, and exposes  us to the vital people we will see throughout the film, not only this but it offers shots of the potential main setting, shown through a panoramic shot.   

Monsters inc:

• The visual images in the opening of 'Monsters inc' is brightly coloured and depicted in funky images and font of text this is due to the fact that the film is made for young children and the simple but intriguing imagery makes it easy for them to understand. 
• There is only six titles in the whole of the film opening this is because it is an animated picture and therefore there is not as many people to mention as it is a different type of production. 
• It could also be because it is a children's film and therefore they won't be interested in seeing titles. 
• They use the identifiable monsters inc font near the end of the opening so it validates the brand and image they are trying to sell to people.

In this film opening it is very different to usual film openings this is because it appears to be quite basic not only this but it only has six film titles in the whole opening. Furthermore there is an upbeat audio that plays throughout the whole of the opening with sets a cheery tone and makes an initial impact that , that tone will continue  throughout the film.