Rouge One : A Star Wars Story (Edwards, 2016)

Plot:
Jyn Erso, a Rebellion soldier and criminal, is about to experience her biggest challenge yet when Mon Mothma sets her out on a mission to steal the plans for the Death Star. With help from the Rebels, a master swordsman, and non-allied forces, Jyn will be in for something bigger than she thinks.

Release date:

• USA - 10/12/2016 (Los Angeles, Premiere)
• UK - 16/12/2016

Director:

• Gareth Edwards

Producer:

• Simon Emanuel

Screenplay:

• Chris Weitz
• Tony Gilroy

Budget and Gross:

• Estimated budget= $200,000,000

• Gross= Opening Weekend Figures: $290.5 million between the 15th and 18th of December 2016.

Premiere: 

• The world premiere in Los Angeles on the 10th of december turned Hollywood Boulevard into a galaxy far, far away.  

• Five blocks of the boulevard   were shut down for the event, which boasted a tented red carpet and a life sized X wing . Onlookers stood on each side of the entrance to the carpet, with Imperial fans on one and rebels on the other.

Distribution:

• The distributor of the film is Walt Disney studios motion pictures.
• The initial release in Belgium on the 14th of December.
• The world premiere took place in Hollywood on the 10th December.

Pre- Production:

• The budget of Rogue One sums to $200,000,000.

•  The stars of the film are; Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen.

• The film is directed by Gareth Edwards and produced by Kathleen Kennedy, Alisson Shearmu and Simon Emanuel. 
  Production: 

• Filming began at Elstree Studios, Hertfordshire on August 8th 2015 using an Ultra Panavison 70 lenses with Arri Alexa 65 cameras.

• The production company is Lacasfilm. The locations used for production were Laamu Attol in the Maldives, Iceland, Jordan, London; Canary Wharf Tube Station.

Digital Marketing:

• Official Website: http://www.starwars.com/films/rogue-one
• When you first open up the website you are directed to the films page in which a brief description of the film and the official poster sit.
• The poster  shows the main characters of the film all in their costumes which represent their rebellion. It also includes the synergistic element; the gold Star Wars text which makes the films so recognizable to a wide and varied audience.
• The website and trailer as well as merchandise all contain the Star Wars logo/ Gold font . This is recognized on a global scale and therefore holds strong  association with all of the films. This in turn helps attract fans to pay and watch the film, creating a larger audience and ultimately producing a larger profit.
• This is crucial as Rouge one is the first stand alone Star Wars film of the franchise
• The use of dark and light in the poster could hint at the different sides / groups of people that are involved in the film, which links back to the infamous original Starwars trilogy.
• The release date  as the credits of director, producers, production company, distributors, etc , are also included at the bottom of the poster.
•  first and second trailer appears on the home page of the Star Wars website. The trailer shows the setting, aspects of the film, mainly fast paced action scenes which self explains the genre of the film if someone has never heard of Starwars before and ultimately entices the person watching to go to the cinema to see it.
• On the home page there are  interactive tabs which sit at the top of the page . There is a list of social media sites which Rogue One are advertising on, these are :Facebook, Tumblr, Twitter, Instagram, Google plus, YouTube. 
• As well as this the users of the website can explore News and Blogs , Videos, Events, Films, TV Shows, Games ( convergence side) and Apps, Community about starwars and the new film release. .
• The Synergistic elements include:
• Star Wars text
• classic Star Wars music
• Convergence:
• Games and Apps, Battlefront on PS4 and Xbox
• The Lego Star Wars Saga game
•  Lego have produced a range of toys
•  Angry Birds have also created games based around Rogue One.
• There are also TV series based on Star Wars  found on the official website.

film opening analysis:

21 Jumpstreet:

• The soundtrack helps tell the audience that the film is fast paced , and makes the film seem quite ambiguous.
• The pictures that flash up are all different and changing, it makes it hard to know which sort of genre the film is but as they all change quickly which compliments the music it appears to be some sort of action film. 
• Each picture that appears in the frames seem to be 'bad' or illegal which alludes to the idea that its a 'young' film as it includes sex, drugs, explosions, guns Etc usually associated with younger  people. 
• It displays the characters, directors, producers and credits the people who helped in the production of the film.

         

 I have learnt that film openings provide the audience with factual information about who took part    in the production of the film E.G. actors , director , producer, costume and makeup Etc.  Futhermore the music that is played is complimentary towards then images that appear on the screen, as well as highlighting what may happen in the film and the genre it is.

  In this film opening it does all of the above , As well as this it flashes on the screen the protagonist of the film, and exposes  us to the vital people we will see throughout the film, not only this but it offers shots of the potential main setting, shown through a panoramic shot.   

Monsters inc:

• The visual images in the opening of 'Monsters inc' is brightly coloured and depicted in funky images and font of text this is due to the fact that the film is made for young children and the simple but intriguing imagery makes it easy for them to understand. 
• There is only six titles in the whole of the film opening this is because it is an animated picture and therefore there is not as many people to mention as it is a different type of production. 
• It could also be because it is a children's film and therefore they won't be interested in seeing titles. 
• They use the identifiable monsters inc font near the end of the opening so it validates the brand and image they are trying to sell to people.

In this film opening it is very different to usual film openings this is because it appears to be quite basic not only this but it only has six film titles in the whole opening. Furthermore there is an upbeat audio that plays throughout the whole of the opening with sets a cheery tone and makes an initial impact that , that tone will continue  throughout the film. 

Marketing Campaign: 'Star Wars Rouge one' (Edwards, 2016)

Trailer: 

Tv Ad spot :

Info:

 Lucasfilm announced today that it is teaming up with five of the world's most well-known brands — Duracell, General Mills, Gillette, Nissan and Verizon — for the launch of an extensive global promotional campaign in support of "Rogue One: A Star Wars Story," opening on December 16.

With their specific, custom-designed campaigns and innovative programs, the five internationally respected global brands are poised to complement the tempo and tone of the overall marketing campaign of this first-ever standalone Star Wars story

Poster:

Christmas Blockbuster 2016:

Passengers :

 Plot: On a routine journey through space to a new home, two passengers, sleeping in suspended animation, are awakened 90 years too early when their ship malfunctions. As jim (Chris Pratt) and Aurora (Jennifer Lawrence) face living the rest of their lives on board, with every luxury they could ask for ,the begin to fall for each other, unable to deny their intense attraction... until they discover that the ship is in grave danger. With the lives of 5000 sleeping passengers at stake, only Jim and Aurora can save them all. 

Release date:   Wednesday 21st December 2016. 

Trailer :  

Distribution: Creating an audience - Posters

'Sixteen' (Rob Brown, 2013)

'Suffragette'(Gavon, 2015)  

'Spectre'(Mendes, 2015)       

Hunger Games Mockingly Part 1'(Lawrence, 2014)

Practical Production: One minute Film

'PENalty'- (Takkl Productions,2016) 

The Production Process:

Pre Production:

• We had four lessons to plan , film and edit our one minute film clip , in pre production we decided what the basis of our film would be about which we opted for a thriller spoof about people who steal pens . 

• we made a storyboard which depicted what our film clip was based upon and the actions we would take in order to film the vision we had. 

• We decided who would do each role in the production , Katie played the pen theif, i played the victim where my pen was stolen and Aaron was the camera man and filmed what we produced and Tom cameoed in the clip also him and Kasper scouted for locations. 

• We also wrote a small script for the dialogue we used in our small film clip. 

• We then pitched our idea in order to receive the cameras to film.

Production:

• During the production of our clip , we had to quickly become adapted to using the camera as it was our first time, we had a tripod which allowed us to do panning shots which gave them a smoother edge in comparison to hand held shots which we used when following the victim running. 

• Whilst filming we encountered issues with lighting, when we stepped outside into the light it was harsh and the camera would not focus to concentrate the shot and make it clearer as it added a white edge and it was difficult to see  this affected some of our most comedic shots to complete our thriller spoof. 

• Also time hindered our filming schedule, which meant we couldn't film in all the locations we first planned.

• furthermore we went slightly over our one minute time.

Post Production:

• In our post production process we edited the footage we had filmed and put them together on the macs using final cut pro.

• It was the first time all of us had used this software before therefore it took us time to get used to how it worked, after this we imported our footage and began editing it so we used the useful parts that we needed.

• We then took audio of clips that we wanted to put music on top of which had our voices on that was not part of the film.

• We then put filters over scenes in order to make an atmosphere.

• Once we were satisfied with our one minute clip we uploaded it onto YouTube.

My Reflection:

• I believe that our 'one minute extract from a film' was extremely successful considering it was our first time planning, filming and editing.

• Also we have learnt straightaway we can improve for next time. E.G. making sure the camera lighting makes the shots visible.

Distribution: Creating an audience- Trailers

Hunger games Mocking jay part 1:

Target audience:

I think the Hunger Games Mocking Jay film has a main target audience of young teenagers, although i believe it could be watched by more than one group of people because it is an all round film which could be watched by young children and elderly people. 

Conventions:

The soundtrack of the trailer creates suspense for the rest of the clip which suits the storyline of the film at this time it also fits  the genre of the film very well. In the film trailer we see the main characters such as Katniss played by Jennifer Lawrence and Gale played by Liam Hemsworth  they captivate the audience as we know who they are and this makes the viewer feel more comfortable.
The name of the film appears at the end of the film is a blaze of fire, this is effective as it uses Katniss's trade mark , also it leaves the title in our heads and makes you want to watch the film.

Distubutor :

 The distributor gets the film to their target audience by using social media sites such as instagram , facebook which has pop up adverts ect. Also the advert gets put on during tv adverts as it reaches a mass of their target audience. 

My Reaction ;

I liked the hunger games trailer as it fitted the genre of the movie and it told u enough about the film to make you want to see it but doesnt give too much away so that i dont want to watch it.

Spectre:

Target Audience: 

The target audience for the bond movie Spectre is mainly men, the thrilling and excitable car chases and action shots attracts a more manly audience. Young and old men are both suited to this film , there is no age limit.

Conventions:

The trailer of spectre as a distinguishable tempo behind it as it sets the beat for the whole trailer, because of this the action shots fit perfectly. The use of short shots that hone in on specific scenes which emphasis the action. 

The use of special effects such as explosions are effective as it represents main aspects in the film, the bond theme tune which previous viewers associate with the sequels. 

Distributor:

The distributor gets the trailer and advertises the movie in many ways these include posters on the sides of buses, advertisements at bus stops , before youtube videos and on tv adverts. 

My reaction: I didnt like the spectre film trailer , i dont like action films and the small clipits we see in this advertisement did not influence me to watch it.

premiere:  The World Premiere of SPECTRE was held at the Royal Albert Hall in London last night. In attendance were Daniel Craig, Léa Seydoux, Monica Bellucci, Naomie Harris, Christoph Waltz, Dave Bautista, Sam Mendes, Andrew Scott, Ralph Fiennes, Ben Whishaw, Producers Michael G. Wilson and Barbara Broccoli, Stephanie Sigman, Jesper Christensen, Sam Smith and Rory Kinnear. They joined Their Royal Highnesses, The Duke and Duchess of Cambridge and Prince Harry at the premiere of the 24th Bond film.

Tv Interview:  

                  

                  

Merchandise:     

24th Bond film made 

Budget	$245–250 million
Box office	$880.7 million

it is the most expensive Bond film and one of the most expensive films ever made.

produced by Eon Productions.

The film was released on 26 October 2015 in the United Kingdom on the same night as the world premiere at the Royal Albert Hallin London, followed by a worldwide release which included IMAX screenings.

"Writing's on the Wall" was released as a download on 25 September 2015.

During the December 2014 press conference announcing the start of filming, Aston Martin and Eon unveiled the new DB10 as the official car for the film. The DB10 was designed in collaboration between Aston Martin and the filmmakers, with only 10 being produced especially for Spectre as a celebration of the 50th anniversary of the company's association with the franchise

Suffragette Trailer Analysis

 Target Audience:

From the film trailer Suffergette i believe that one of the biggest target audiences would be women but not only that, also to reach out to some minorities in society that are still fighting for equality today. 

The Conventions:

The soundtrack of the trailer set the tempo for the the clips of the film we are shown, the use of the flashing of dates and locations sets the scene for us and it enlightens us to the period of time when the film is based (when woman were seen as inferior to men). The soundtrack that plays is also effective because it is is suited to the genre of film, being a British period drama. 

The trailer shows us some of the actors/actresses that feature in the film , these include Helena Bonham Carter, Carry Mulligan and Meryl Streep. Actors like these offer the star appeal as they have been in other famous films this is good for the film as it makes more people want to see it. The fast visual images hone in on the main characters in the film and highlight just some of the key things that will take place.  In the trailer the key events build up and reach a climax which makes us intrgreed to watch the full movie, this creates an air of suspense you feel before watching the actual film.

The title of the film appears at the end which is effective as it builds up the storyline of the film and then shows the film title which will stay in your mind. 

Case Study:

Premiere: 

More than a hundred feminist protesters jumped the barriers onto the red carpet at the premiere of Suffragette in Leicester Square. Women were seen being physically carried and pushed back over barriers as green and purple smoke bombs filled the air outside the Odeon cinema in central London on Wednesday. 

Tv Interview:

Actors:

• Meryl streep
• Carey Mulligan 
• Helena Bonham carter 

Director:

• Sarah Gavron. 

Merchandise:

There are not offcial merchandise for the film but there are things such as badges and the suffragette flag which represent this. 

Poster:

   

 Filming began on 24 February 2014. It is the first film in history to be shot in the Houses of Parliament, done with the permission of MPs. 

In April 2011, it was announced that Film4 Productions, Focus Features and Ruby Films were developing a history drama film about the British women's suffrage movement of the late 19th and early 20th century.

On 24 October 2013, it was revealed that Pathé has replaced Focus, while the BFI Film Fund was to fund the film and that Ryan Kavanaugh was attached to produce the British film .

As of March 7, 2016, Suffragette has grossed $4.7 million in North America and $25.3 million in other territories for a worldwide total of $30 million, against a budget of $14 million

Suffragette has received positive reviews. On Rotten Tomatoes, the film has a rating of 73%, based on 179 reviews, with an average rating of 6.6/10. The site's critical consensus reads, "Suffragette dramatizes an important – and still painfully relevant – fact-based story with more than enough craft and sincerity to overcome its flaws.

Case study: 'Sixteen' (Brown, 2013)

   

Cast and Crew:

• Roger jean nsengiyumva plays  Jumah
• Rachel sterling plays Laura
• Rosie Day plays Chloe 
• Fady Essayed plays Josh 
• Sam Spruell plays Liam 

• Directed and produced by Rob Brown 
• Produced by Jake Hume and Nic jejune 
• Edited by Barry meon 
• Cinematography by Justin brown 
• Music and sound by john Bowen 

Plot summery:

SIXTEEN is an urban thriller about an African former child soldier called Jumah was brought to London by Laura, an aid worker who he now lives with. Jumah is about to turn 16 in two days and wants to leave his violent past behind him. Things seem to have taken a turn for the better with Jumah now; he has a sweet but tentative romance blossoming with a girl at school. But then Jumah witnesses a stabbing and the people involved want to make sure that he says nothing to the police about what he saw that night. Pressure mounts as violence forces it's way back into Jumah's life. 

Film Trailer: 
https://www.youtube.com/watch?v=j0crO4I7PdY

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