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Lucasfilm announced today that it is teaming up with five of the world's most well-known brands — Duracell, General Mills, Gillette, Nissan and Verizon — for the launch of an extensive global promotional campaign in support of "Rogue One: A Star Wars Story," opening on December 16.
With their specific, custom-designed campaigns and innovative programs, the five internationally respected global brands are poised to complement the tempo and tone of the overall marketing campaign of this first-ever standalone Star Wars story
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